For this presentation, Zeynep will discuss regimes of valuation in the context of used goods exchange. Her data is a longitudinal multi-sited ethnography of a range of collaborative redistribution systems such as barter networks and the Freecycle. She will show that participants of these systems experience value creation through six interrelated regimes. With this framework, she expands the ontology of value away from the dualist utilitarian/hedonic dimensions and contextualize into the social. Her findings also enable institutions that mediate these practices to offer better value propositions. Lastly, she will argue that marketers need to provide better governance mechanisms for the risks arising from unique constitutions of such exchange systems.===============
Cambodia is a country that has endured unconscionable suffering, which had and still has profound implications for consumers. More than 30 years since the ouster of the Khmer Rouge and 20 years following a UN-brokered peace accord, many scholars and policy wonks wonder if Cambodia will ever fully recover. But what would recovery look like in a world that has marched on? Is it possible to affect a transition from killing fields to consumer society, and if that transition is possible, what institutions, policies, practices and behaviors are required? Sharing findings from multiple methods used in a longitudinal study, now in its twentieth year, this presentation will explore some possible answers to those questions while more broadly shedding light on Cambodia’s ongoing recovery from genocide. The presentation includes a brief historical introduction; evolving conceptual models of transition from genocide and authoritarian Maoism, to market-oriented economy; the roles particular sectors and the policies, consumers, investors and marketers that must converge to affect a fledgling consumer culture; and finally, implications for long-term consumer well-being, and the opportunities and challenges still before Cambodians and the rest of us.