Much of humanity lives at or near subsistence across resource and literacy barriers. In this presentation, Madhu will summarize his research program on low-literate, low-income consumers in the United States and subsistence consumers, entrepreneurs and marketplaces in India. He will discuss teaching and social initiatives that have developed fro the program and the challenges and opportunities that this arena presents for researchers, educators, and students.
Madhu was selected as our 2015-16 "drive-in" speaker--someone who does not live in the Chicago area but who lives within reasonable driving distance and whose travel expenses are paid by our generous sponsors. Thanks to Alan Malter and his committee (Ashlee Humphreys and Michelle Weinberger) for choosing this year's speaker!