December 6, 2013, 12:00 - 1:30 PM Becoming a Derby Grrrrl: Marketplace Performativities and the Normalization of Gender Transgression Craig Thompson, Department of Marketing, Wisconsin School of Business Tuba Ustuner, Department of Marketing, Colorado State University
Few marketplace performativities exemplify the theatrically subversive aspects of gender performativity more than that of the Roller Derby grrrl (Pavidilis 2012) battling around a flat track outfitted in everything from fishnet stockings to piercings and tattoos; and brandishing an ironically named persona invoking a blend of sexual provocativeness and physical aggression. For this C4 event, Craig Thompson will discuss his analysis of these performativities (developed with co-author Tuba Ustuner). Their work seeks to advance a long stream of gender-oriented consumption research by analyzing the interrelationships between everyday gender performativities— where a gamut of social and institutional forces encourage consumers to reiterate prevailing or conventional gender norms—and skilled marketplace performances whose script directly incorporates transgressive gender performativities as part of its experiential appeal.The roller derby case allows a closer consideration than before of how a tribal identity, particularly one that incorporates transgressive aspects, is shaped by the marketplace demands that accrue from performing for a paying audience and engaging in other promotional activities aimed at building a local fan base and garnering local business sponsorships.
Craig was selected as our 2013-14 "drive-in" speaker--someone who does not live in the Chicago area but who lives within reasonable driving distance and whose travel expenses are paid by our generous sponsors. Thanks to Alan Malter and his committee (Ashlee Humphreys and Michelle Weinberger) for choosing this year's speaker!
February 7, 2014, 12:00 - 1:30 PM Media Consumption In A Transmedia World Behice E. Ilhan, Purdue University Robert Kozinets, Marketing Area, York University Cele Otnes, Department of Business Administration, University of Illinois
Media advances over the last four decades, such as cable, social, and mobile, have transformed mediascapes and consumer practices. Our understanding of media consumption experiences in consumer research is due for an upgrade. In this presentation, Ece will outline framework for studying this more dynamic, complex, and multidimensional environment. She will begin with an emphasis on transmedia consumption experiences and inductively theorize from her primary netnographic fieldsite: the Lost wiki. Research questions that guide the work of Ece and her co-authors are: (1) How has transmedia and media consumption transformed?, (2) How can we rigorously theorize these changes?, and (3) What are their implications for our general understanding of media and consumption in contemporary consumer culture?
March 7, 2014, 12:00 - 1:30 PM To Be Announced Pamela Quiroz, University of Illinois Chicago, Department of Sociology
More details on Pamela's talk will be announced in early 2014.
April 4, 2014, 12:00 - 1:30 PM To Be Announced Zeynep Arsel, Concordia University, Department of Marketing
More details on Zeynep's talk will be announced in early 2014.
May 2, 2014, 12:00 - 1:30 PM From Killing Fields to Consumer Society Clifford J. Schultz, Loyola University Chicago, Department of Marketing
More details on Cliff's talk will be announced in early 2014.